The world is ready for a good story – now it’s up to New Zealand brands to rekindle the art of storytelling, speak clearly to a global audience and always live up to it.

Branding by design Brian Richards: Weave a story, gain a premium Customer Insights: The Sixth Sense David Walker: Sustainable Innovation Design: How to sell less for more Fisher & Paykel: Design or Die Jake McLaren: Integrating Sustainability Jeremy Moon, Icebreaker: Be afraid of the status quo John Bongard, Fisher & Paykel Appliances: Design or Die John Bongard: A global design strategy made in New Zealand Mark Elmore, F&P Appliances: Designing in a price advantage Robb Donzé: Living proof that sustainable design pays Rod Oram: New Zealand Needs Design